Create a three stage advertising campaign for the assigned client in 6 weeks. The stages consist of multiple advertisement components ranging from traditional print, experiential or digital marketing, and a storyboard for a video concept.
The client assigned to me was Anfibio, a Canadian manufacturer for premium quality footwear that most Canadians have never heard of. The objective of the campaign was to raise the profile of the company with consumers, promoting the practical aspects of the brand (quality, durability, Canadian-made), along with a brand image that appeals to a younger audience that may be fashion conscious.
I designed bus shelter ads and shopping mall banners for the print component, a partnership with Amazon with social media promotional posts for the digital marketing component, and a video concept of the footwear product being used throughout the seasons to demonstrate the quality and durability.
